Food naming

Sandwich naming for Dunkin’

Dunkin’ engaged Catchword to name several new food and drink menu items. The first was a flaky croissant with savory favorites like cheese and bacon baked right inside. Folks on the go don’t have time to guess what a menu item is, especially while rushing to work or school or looking for a satisfying snack. Croissant Stuffers immediately lets you know you’re in for some hot, savory goodness. Dunkin’ rolled out the sandwich in select markets in the South in late 2019, and we hear the Chicken, Bacon & Cheese is the fan favorite. 
Client
Dunkin Croissant Stuffers
Industry
Food & Beverage
Service
Product Naming
DUNKIN-CROISSANT-STUFFERS-FEATURED-IMAGE

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