Apparel naming for Dockers

For the makers of one of America’s most beloved casual wear brands, we’ve developed names for new lines of pants as well as various features. For instance, we named a line of Dockers trousers that’s comfortable yet slick enough for urban nightlife (Metro Pant); a men’s line designed for easy wear (GoKhaki); a line giving women’s basic black pants an aura of style (Mystique); a fabric that resists stains using nanotechnology (Stain Defender), and waistbands that acknowledge the fact that one size never fits all (Individual Fit and Innerflex).