Retail naming for Gymboree

Gymboree hired Catchword to help launch their new retail stores and fun line of kids’ clothes. The new name had to appeal to kids and their parents AND be available as an exact .com. After going through umpteen domain name searches (actually, the number was a lot higher) and domain name brokering, we landed on a brand name and URL that’s fun for the whole family. Crazy 8 fits every kind of kid, 8 days a week, even your own little wild card.

In 2019, after 12 years with Gymboree, the brand was acquired by Children’s Place.