Enterprise technology naming for Corning

For the covers of camera phones, video phones, and other handheld devices, you want a display glass as stable, clear, and pure as possible. Corning had perfected a glass that was extraordinary in these respects, and they wanted a name that showcased this triumph. The lotus flower, which roots itself in the muddy bottom of a river or pond while floating above in pristine beauty has long been used in Asian religions as a symbol of unchanging purity in a changing world. And its Asian provenance made it an especially appropriate name for a global product destined for Asian markets (among others).