automotive product naming

Naming Corning’s new line of glass for automotive displays

Longtime client Corning asked Catchword to develop a name for its new Gorilla Glass solutions for automotive interior displays. This lightweight yet durable line of glass can brilliantly display driving info, navigation, or entertainment content while enabling touch control and safely standing up to traffic mishaps. It can even be curved or bent to accommodate the sleekest automotive designs.
Client
Corning AutoGrade Glass
Industry
B2B Tech
Industrial & Energy
Service
Product Naming
CORNING-AUTOGRADE-GLASS-FEATURED-IMAGE-1100x690px

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