Naming an online platform for customer interactions

Every developer, coder, or technology professional is familiar with (and mostly likely a member of) Stack Overflow and its community of online Q&A forums that serve over 100 million people every month. Indeed, Stack Overflow is one of the 50 most popular websites in the world, and Catchword was thrilled to work with the company on a number of naming strategy and name-development initiatives, including naming its newest offering aimed at organizations seeking deeper interactions with potential users of their products. Collectives, the name Catchword developed, is in keeping with the company’s other highly overt product names such as Teams, Jobs, and Talent, and underscores both the cooperative nature of the platform and the strong sense of community for which Stack Overflow is so well known.