B2B Brand Architecture

Cisco is the global leader in networking, from hardware to telecom to cloud to security. We worked with them for more than a decade on everything from brand architecture to company-wide standards for name development, and from trademark use to linguistic checks on product names. Catchword also consulted on naming and renaming with large acquisitions like Scientific Atlanta, Linksys, and WebEx. We named dozens of products, services, programs, events, and—believe it or not—even a bus.