Kellogg’s partnered with Catchword to name Snap’d, the crispy delicious new Cheez-It snack, so it was natural that they reached out to us again to name another extension of the Cheez-It line: a puffed cracker that starts with a cheesy, crunchy outside and ends with melt-in-your-mouth indulgence. Don’t let the light and airy texture of these baked bites fool you. They pack a 100% real cheese punch.Given the success of the Snap’d name, and its distinctive construction, the “dropped-e-apostrophe-d” seemed a logical naming convention for new Cheez-It products—but we explored hundreds of alternatives just in case. In the end, Kellogg’s adopted Puff’d, which we heartily approved of.
Cheez-It Puff’d rolled out in early 2022 with multiple flavors (try Scorchin’ Hot Cheddar if you want a serious pickmeup) to the delight of snackers and Cheez-It fans across the country.
