Global nonprofit naming

The strategy consultants who started The Bridgespan Group—spun off from Bain & Company in 2000—took a pay cut to do so. They truly wanted to make the world a better place. Over the past two decades, they have done just that in their work with nonprofits, NGOs, and philanthropists, including the Boys & Girls Clubs of America, Harlem Children’s Zone, and Goldman Sachs 10,000 Women Initiative.

Itself a global nonprofit, Bridgespan’s mission is to “build a better world by strengthening the ability of mission-driven organizations and philanthropists to achieve breakthrough results in addressing society’s most important challenges and opportunities.”

The name Bridgespan speaks to the founders’ original desire to bridge the private and nonprofit sectors, while spanning a breadth of services that includes consulting and advising, diligence, sourcing, and leadership support. This highly approachable naming solution also lends itself to a powerful and universally meaningful logo and identity.

Since rolling out the new brand, The Bridgespan Group has become one of the most influential consultancies in major philanthropic giving.

Client
The Bridgespan Group
The Bridgespan Group
Industry
Finance & Professional
Nonprofit & Education
Service
Company Naming
BridgespanGroupFeaturedImage_1800x695

"MacKenzie Scott stepped out of the long shadow of her former husband, the Amazon founder Jeff Bezos, by handing out billions of dollars in grants over the past two years to charities, community colleges, food banks and progressive nonprofits led by people of color. Advising her was a team of consultants at a firm that is hardly known outside philanthropic circles but highly influential within them, the Bridgespan Group."

Nicholas Kulish | The New York Times, November 15, 2021

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