Christopher Michael Brands engaged Catchword to develop names for several of its new delicious adult beverages. The first was a hard soda made with a proprietary vodka, classically filtered with activated charcoal, mixed with carbonated water, fruit zest, and just enough cane sugar (only 1 gram) to wake up a smile. With no preservatives, artificial colors, or artificial sweeteners, this refresher is as light (only 100 calories!), fresh, and natural as a summer breeze. Beach St. is making waves.