French software company Quadratec needed a new name as it built its presence in North America. Despite consumer awareness of their flagship product, Time Navigator, they had little equity in their corporate name. Furthermore, they didn’t own the domain, so customers had difficulty finding the company online. The new name had to perform well in North America and Europe and incorporate the central message of Time Navigator (traveling back in time).
Borrowed from the musical lexicon, Atempo means “at normal speed” or “resuming normal speed.” The name offers a sophisticated execution of the product’s central message, and its Latinate origin makes the name meaningful in most European markets (particularly France). The company now owns the .com domain, as well as trademark rights in the U.S. and abroad.
