Fintech platform naming

Following the successful naming of its data solution Aquata, global fintech leader Arcesium returned to Catchword to name its flagship operations management platform. This powerful tool helps clients scale quickly, adapt to new strategies, and navigate a complex investment landscape. Opterra gracefully recalls optimize, options, and operations and evokes a solid foundation for clients—drawing from terra, Latin for “land.” The final “a” sound, Latinate construction, and meaning pair beautifully with the name Aquata (derived from aqua, Latin for “water”), creating a cohesive yet distinct naming system.