Project Snapshot
Global fintech leader Arcesium turned to Catchword to name two key technology offerings: first, a data solution that helps clients integrate and validate data, perform advanced analytics and reporting, and accelerate time to market; and a year later, its flagship platform, which enables managers to unlock growth and drive competitive edge through optimized operations.
For the data solution, the client selected Aquata, an elegant, easy-to-say name that resonates internationally thanks to its Latin root. It evokes the flow and adaptability of water while subtly recalling acquire, quantify, and data. Its fresh tone signals a new era for the company’s offerings, while its alliteration and tone align seamlessly with the company name.
For its flagship platform, Arcesium chose Opterra, which gracefully recalls optimize, options, and operations and evokes a solid foundation for clients—drawing from terra, Latin for “land.” Its final “a” sound, Latinate construction, and meaning pair beautifully with the name Aquata (derived from aqua, Latin for “water”), creating a cohesive yet distinct naming system.
Together, the two names signal water and land—adaptability and stability—underscoring Arcesium’s global reach and comprehensive solutions for the entire investment lifecycle.
Product Naming
