Outcome
Arcesium was delighted with the name and announced Aquata in April 2023. Tech and financial media covered the story, while Arcesium customers lauded the product. Gavin Little-Gill, Head of Investments & Securities at Aite-Novarica Group: "Technology innovations, like Arcesium's Aquata, are paving the way for firms to better manage data and spearheading practices to modernize how organizations collaborate and share data across applications and business functions."
"Catchword has been an invaluable partner in our efforts to name our product. Their team's expertise and dedication to the task at hand were evident from the very beginning. Their willingness to go above and beyond to help us achieve our objectives was greatly appreciated and contributed to the overall success of the project."
Reshma Kabani | VP & Head of Marketing | Arcesium
