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Ancestry.com (then MyFamily.com) asked us to review their portfolio of brand names, to see if any changes were in order. You might think that we’d just recommend renaming everything. But that’s not our style. Often we’ll recommend that a client adopt a naming strategy involving fewer brand names. Or, as in this case, we’ll recommend a stronger parent brand, which can do a lot of the heavy lifting.
3645 Grand Avenue, Suite 206 Oakland, CA 94610
260 Madison Avenue
New York, NY 10016
3645 Grand Avenue, Suite 206
Oakland, CA 94610
260 Madison Avenue
New York, NY 10016