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How prepared are you for a real emergency? We thought so. The American Red Cross wanted a campaign that would get folks off their collective tush, without scolding or shaming them (rarely successful tactics). Like an emergency response team, we sprang into action, helping with communication architectures and creating hundreds of taglines for their campaign. This one became their rallying cry.
3645 Grand Avenue, Suite 206 Oakland, CA 94610
260 Madison Avenue
New York, NY 10016
3645 Grand Avenue, Suite 206
Oakland, CA 94610
260 Madison Avenue
New York, NY 10016