keep what works
If this was a naming project, why is the company still AgEagle? After speaking with customers, analysts, and stakeholders, and showing the client more than 150 potential candidates, we determined that retaining the company name, which was well known in its sector, at a time when the company was already undergoing so many changes was the smart strategy. Sometimes the name you already have is the best, particularly if it has substantial brand equity, but you won't really know until you explore the options.
“I was most impressed by Catchword’s honesty paired with empathy. … There's no better partner than one who understands educating executives is par for the course in a big project like this—they managed my company as well as they managed the work!”
Andrea CinqMars | Director of Marketing, AgEagle