Eaux Vives wanted a name for their bottled water that suggested purity and stood out from their French and Italian competitors. We went straight to the water’s source for inspiration: a stream filtered by a glacial esker in the northern reaches of Quebec. The coined Eska sounds crisp and refreshing, and also vaguely Scandinavian (with all the cool associations that implies).
Client
Eska
Industry
Food & Beverage
Service
Product Naming
