As AI and tech explode, have we reached peak “deep”?
Katy Steinmetz is a creative director at Catchword, a naming agency based in Oakland, California, and former San Francisco bureau chief for Time.
When the news broke in late January that a Chinese start-up called DeepSeek had supposedly developed cutting-edge AI for a relative song, the story reverberated across the world’s boardrooms and social feeds. But in the corners of the internet devoted to professional naming, a question quickly followed: Have we reached peak “deep”? …
