For the second year in a row, Catchword has taken gold in the Brand Naming category of the MarCom Awards, this time for naming WomenLift Health, the new nonprofit organization within Stanford Global Health that improves health around the world by investing in women’s leadership.
Catchword’s efforts on WomenLift Health were recognized earlier this year with a Gold trophy from the Hermes Creative Awards. (Details about the name and project in that post.)
“What a thrill to be recognized again with this high honor, especially for work on such a meaningful project,” Catchword co-founder Maria Cypher said. “WomenLift Health is literally changing the face of health leadership in our world, which ultimately will lead to healthier, better lives for everyone.”
The MarCom Awards honors outstanding achievement in marketing and communication. The 2020 competition included more than 5,000 entries from the US and 28 other countries. The Gold Award is presented to entries judged to exceed the high standards of the industry norm.
MarCom is administered and judged by the Association of Marketing and Communication Professionals, an international organization of several thousand creative professionals and the industry’s preeminent third-party evaluator of creative work. AMCP has judged more than 200,000 entries since its formation in 1994.