CW’s Laurel Sutton Quoted in The Atlantic on Goofi.ly Named Start-Ups

Share

In response to a recent Wall Street Journal article on the explosion of “quirky” made-up startup names prompted by the scarcity of domains, The Atlantic’s Rebecca Greenfield writes on the pitfalls of such nonsensical names. For example, at least 161 companies end in “ly,” “lee,” and “li,” and over 100 tacked ‘”ify” to their names when Spotify took off.

CW’s Laurel Sutton suggests that blindly following naming trends could cause “you [to] get lost in the noise.” She also cautions against prioritizing securing an exact dot com domain over a legal trademark, especially since in our mobile age, customers often discover apps through their phones, not by typing in a website address.

Click here to read the full article, including some quotes from Laurel.

RELATED NEWS

"We couldn't be more delighted and proud to see these names recognized by such an esteemed international competition," said Catchword principal Mark Skoultchi.
04.25.2022
“We're thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher. “We couldn't be prouder of these three new product names, which have already gained great recognition in their industries.”
04.06.2022
We worked closely with the client team to articulate the brand’s fundamental benefits: greater customer control over their finances and facilitating the freedom of car ownership.
01.08.2022