Catchword-named consumer electronics brand AVITA launches in the Americas


AVITA named by Catchword

Congratulations to AVITA for a successful launch in the Americas last month!

The Hong Kong-based manufacturer of laptops, smart home devices, and other consumer electronics designed to fit the modern lifestyle began distribution of its Clarus laptop through Walmart in June. Catchword named the company, which launched in Asia in 2017.

Catchword created the name AVITA to convey the natural way the company’s products facilitate real life and help you explore and express your own vibrant style (vita means “life” in Latin). The company continued this direction with its tagline, “Live it up.”

AVITA’s first American offering has gotten some nice press — here’s a preview from PC Magazine.

AVITA named by Catchword

Catchword is very proud to have partnered with AVITA and wishes the company every success! Congratulations to AVITA for a successful launch in the Americas last month!


"We couldn't be more delighted and proud to see these names recognized by such an esteemed international competition," said Catchword principal Mark Skoultchi.
“We're thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher. “We couldn't be prouder of these three new product names, which have already gained great recognition in their industries.”
We worked closely with the client team to articulate the brand’s fundamental benefits: greater customer control over their finances and facilitating the freedom of car ownership.