For the third consecutive year, Catchword has been honored with a Transform Award for Best Naming Strategy, this time for WomenLift Health, developed for the new nonprofit within Stanford Global Health that improves health internationally by supporting women’s leadership.
Winners were announced online in a virtual awards event earlier this month, rather than the usual November New York gala.
“We are delighted to be recognized again by Transform, particularly for work with such a visionary organization,” said Catchword co-founder Maria Cypher. “WomenLift Health is literally changing the face of health leadership in our world, which will lead to healthier, better lives for everyone.”
The Bronze Award for Best Naming Strategy from Transform follows two Golds for the name earlier this year, from the MarCom Awards and the Hermes Creative Awards. (Details about the name and project in the Hermes award link.)
“For namers, this is really the Triple Crown,” Catchword principal Mark Skoultchi said, referring to the three naming competitions. “We are thrilled to share these awards with Stanford Global Health, whose collaborative work to increase equity in health is the true winner.”
Transform, the global magazine for rebranding and brand development, honors and rewards the most innovative, creative, and successful brand work across the world each year.
“This is the sixth year that the Transform Awards North America has celebrated the transformative power of brand strategy and design. … We’ve seen a challenging year, but the number of entries and especially the caliber of entries has just been fabulous,” said Andrew Thomas, publisher of Transform magazine.
Congratulations to the Catchword and Stanford Global Health/WomenLift Health teams!