Catchword is delighted to announce that the MUSE Creative Awards has recognized three names we developed for excellence in corporate identity—Gold for Vuity (the revolutionary eye drop from Allergan for age-related blurry near vision), Silver for PerSe (Semtech’s line of sensing technologies for mobile devices), and Silver for OTTO (the 3D printing platform from Shapeways that automates manufacturing).
With more than 6,000 entries from around the globe, the 2022 awards honored outstanding creative achievement in advertising, branded content, marketing & promotional, social media, typography, video, website, and more, as well as corporate identity.
“We’re thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher. “We couldn’t be prouder of these three new product names, which have already gained great recognition in their industries.”
This is the third year in a row that Catchword has earned a MUSE award for corporate identity: brand naming, putting the total at five statuettes. Earlier winners include URSA: Music Extreaming and Ply Gem ELEMENTS.
The MUSE Awards is a series of competitions open to agencies from around world, which promotes excellence in advertising, marketing & communications, design, hospitality & tourism, and photography.
Each MUSE Awards entry is evaluated by an international panel of leading industry professionals in a blind setting. Entries are not directly compared to each other, but judged according to standards relevant to their field.
The theme fo
r the 2022 awards was “Stride Forth—What drives you in this changed world?” and exhorted creatives to find their stride in adversity.
“The level of refinement and the depth of completion truly represent the best of the creative and design industries,” Thomas Brandt, spokesperson of MUSE Awards parent IAA, noted in a release. He added, “IAA commends all our entrants for their dedication to their crafts, and may their unceasing passions further the limits of creativity and design.”
