Soluna, the name Catchword developed for the first blockchain infrastructure firm to supply all its own renewable energy, has been shortlisted for Best Naming Strategy by the prestigious Transform Awards – North America.
Catchword worked closely with Soluna, which launched earlier this summer, to create a name that would suggest the sustainable solution the company provides to the problem of exponentially increasing blockchain computing power use.
A coinage of sol and luna [“sun” and “moon” in Latin], Soluna tells a rich story, evoking humanity’s most fundamental aspirations – looking up to the great light in the sky.
CEO John Belizaire explained in his Soluna blog post about the name, “Our goal was to create a name that represented our ethos, our ambitious plan, and one that was unique in our field. … Soluna elegantly meets our brand objectives. … it tells our story the best.” (Complete details of the company and its name in this August 2nd CatchThis post.)