Catchword ranked #1 naming agency, two years in a row!



Catchword is proud to announce that for the second year in a row, Clutch – the leading provider of ratings and reviews for creative agencies – has ranked Catchword as #1 among Global Leaders in the naming industry.

“The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and superior client relationships, have kept the company in the top 3 for naming companies from the start,” said Clutch Business Analyst Jenna Seter. “They can now boast that they’re the first naming company to rank at the top for two consecutive years!”

With 29 reviews from blue chip clients such as Corning, BlackBerry, and Plantronics, Catchword averaged a perfect 5 stars across the four categories of Quality, Schedule, Cost, and Willingness to Refer — landing the company in the top spot in a field of 615 naming-service providers.

Clutch evaluates each agency through questionnaires and in-depth phone interviews with vetted clients, along with an analysis of market presence and overall experience. The client and project details in these reviews provide valuable, specific insights for potential clients and are thus more useful than simple testimonials or star ratings alone. Clutch’s platform now dominates the creative agency review space.

“Naturally, the whole Catchword team is thrilled to take the top position again,” said Catchword principal Mark Skoultchi. “However, even more exciting is the incredibly positive and thoughtful feedback our clients have provided about their experience working with us and the quality of our work. We couldn’t be more grateful.”

We’re delighted to ring out our 20th anniversary year with this validation, and we look forward to continuing to do the work we love for our outstanding clients.


"We couldn't be more delighted and proud to see these names recognized by such an esteemed international competition," said Catchword principal Mark Skoultchi.
“We're thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher. “We couldn't be prouder of these three new product names, which have already gained great recognition in their industries.”
We worked closely with the client team to articulate the brand’s fundamental benefits: greater customer control over their finances and facilitating the freedom of car ownership.