Catchword named top naming firm by Clutch for 4th consecutive year

Consistent high marks, together with the company’s significant market presence, maintained Catchword’s lead in the burgeoning field of 2,775



Clutch, the leading provider of creative agency ranking and reviews, has once again named Catchword as the top naming firm in the world. For the past four years, Catchword’s expertise, brand presence, award-winning portfolio, and consistent 5-star reviews have placed the agency in the top spot in the Naming category of Clutch’s annual Top 15 Branding and Naming Agencies Report.

“Branding agencies nowadays must help their clients stand out in an increasingly information-heavy world,” said Clutch Customer Experience Analyst Marcos Soto. “These agencies have been committed to creating the best results and the highest-quality customer experience for their clients.”

Clutch collects in-depth reviews both online and over the phone. Phone reviews allow Clutch to learn deeper insights than other review platforms.

“We’re delighted, of course,” said Catchword principal and co-founder Maria Cypher. “When we opened our doors 20+ years ago, there were only a handful of firms that offered naming. Now, the competition is fierce, and Clutch’s continued recognition of Catchword’s excellence is especially rewarding.”

With 51 reviews from well-known brands such as Corning, NBC Sports Group, PwC, and Plantronics, Catchword averaged a perfect 5 stars across the four categories: Quality, Scheduling, Cost, and Willingness to Refer. These consistent high marks, together with the company’s significant market presence, maintained Catchword’s lead in the burgeoning field of 2,775. (By comparison, last year 1,366 agencies were listed in the naming category; the year before, it was 615.)

What is Clutch?

Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year. Clutch has been recognized by Inc. Magazine as one of the 500 fastest growing companies in the U.S. and has been listed as a top 50 startup by LinkedIn.


"We couldn't be more delighted and proud to see these names recognized by such an esteemed international competition," said Catchword principal Mark Skoultchi.
“We're thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher. “We couldn't be prouder of these three new product names, which have already gained great recognition in their industries.”
We worked closely with the client team to articulate the brand’s fundamental benefits: greater customer control over their finances and facilitating the freedom of car ownership.