Catchword hosts German naming partner Werner Brandl


Werner Brandl and Maria Cypher at Catchword Oakland

Catchword had the pleasure and honor of hosting our good friend and German naming partner Werner Brandl last week. We spent four days sharing views on creative, linguistics, client service techniques, and global naming practices.

Plus we introduced Werner to a few of Oakland’s fabulous restaurants (as well as brand successes Chipotle and In & Out), hiked Mt. Diablo, and toured the brand wonderlands known as American supermarkets.

We’ve been very happy to count Werner a global naming partner for many years. Based in Munich, Werner has offered top-tier naming services since 2000. His work for international heavy hitters like Toyota, Audi, Wrigley, and Bosch Power Tools, includes the Toyota Aygo, a small car for young European drivers.

Hope you can come again soon, Werner!

Catchword was honored and happy to host our good friend and German naming partner Werner Brandl last week…


"We couldn't be more delighted and proud to see these names recognized by such an esteemed international competition," said Catchword principal Mark Skoultchi.
“We're thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher. “We couldn't be prouder of these three new product names, which have already gained great recognition in their industries.”
We worked closely with the client team to articulate the brand’s fundamental benefits: greater customer control over their finances and facilitating the freedom of car ownership.