Catchword: brand naming’s Clutch player

NBC Sports Group and PwC review their experience with Catchword. Our client-centric, proven process for creating stand-out, strategic names is why we have a perfect 5-star rating on leading agency review site Clutch.


Since 1998, Catchword has completed 1,000+ naming projects with more than 500 companies across a variety of industries while pioneering naming best practices. We’re experts in every aspect of name development, including naming strategy and architecture, product and company naming, and linguistic and legal screening. We’ve met impossible deadlines and international language demands.

Impressive statements, but how do our clients feel?

We’re incredibly proud that with nearly 50 reviews on leading creative agency review site Clutch, we have a perfect 5-star rating, which has led to Catchword’s #1 ranking for the past three years.

(And each review is the real deal—verified by a Clutch analyst in a personal interview with the client—which is why we are so especially proud of our rank, and confident when potential clients go to Clutch to research us, or our competition.)

We know how challenging it can be to trust someone else with developing your company or product name. After all, it’s your most important brand asset. And it’s even more stressful when that name is needed on the double.

One of our recent Clutch reviews came from SportsEngine, Inc., a division of NBC Sports Group that provides software solutions and mobile apps for 23,000 youth sports organizations and more than 15 million athletes annually.

SportsEngine needed a new name for its all-in-one class-management software. Previously called SE Studio, the software serves studio- and classroom-based sports, such as gymnastics, dance, and martial arts. The new name needed to express the brand’s approachability and enthusiasm, and be instantly understood by studio owners, parents, and students. And another added challenge? With the product launch looming, they needed this name very quickly.

After SportsEngine outlined its market dynamics and obectives for the rebrand, we got to work. We conducted an extensive audit of potential names, hosted focus groups, and worked closely with SportsEngine’s executive and research teams until we helped them stick the landing on the perfect name: GoMotion.

We had a fantastic experience working with Catchword… Catchword is knowledgeable and cost-effective, offering outstanding customer service.

– Jody Vogelaar, VP of Marketing, SportsEngine, NBC Sports Group

(To read more about how pleased the client is with new name, check out their press release.)


You might need your name yesterday or want naming help for the long haul. PricewaterhouseCoopers (PwC) asked Catchword to become its naming partner long-term. In this retainer relationship, we work with teams at PwC’s global network of firms to name various accounting, tax, and consulting services and products for business. More than one of these team members honored us with a glowing review on Clutch.

What stands out the most is their ability to turn descriptive naming into something that our stakeholders can get excited about.

– Claire Monagan, US Brand Manager, PwC

(Descriptive naming is what it sounds like—names like Interactive Tax Software that describe what the product does. As you might imagine, descriptive names are a little harder to get a thrill from than suggestive names like Vudu and Asana.)

Basically, all we had to do was tell them what we need, and they’d get it done… We were working with groups of pretty tough stakeholders. Catchword was instrumental in helping us navigate those conversations.

– Siobhan Ford, Global Brand Strategy, PwC


To us, naming isn’t just about creativity; the ideal name also solves important business challenges and addresses critical market needs. Our approach sets us apart from the competition—among 1,830 firms, Clutch ranks us as California’s best branding agency. Catchword is also featured on Clutch’s sister sites: we’re New York’s number one naming agency on The Manifest, and number 1 in San Francisco branding agencies on Visual Objects. Let us show you why we’re #1—contact us today.



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