Industry: Food & Beverage

Malt-O-Meal’s cereal combining the flavor of blueberries with the taste of fresh-baked muffins

Malt-O-Meal’s instant oatmeal turned into naming their natural cereal line and renaming the company

New line of mochi confections (premium ice cream wrapped in sticky rice dough) and ultimately renaming the company

Master brand of a food line catering to Latino/Hispanic consumers for Ahold (parent of Giant and Stop & Shop)

McDonald’s entry into the flatbread sandwiches arena

McDonald’s new grilled chicken sandwich featuring a seasoned fillet on a hand-crafted roll

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts

McDonald’s upscale, customizable chicken sandwich that signaled a new menu concept

Private-label line of root beer and other old-fashioned sodas for Ahold (parent of Giant Food and Stop & Shop)

Peet’s new freshly brewed iced coffee beverage