Industry: Food & Beverage

Malt-O-Meal’s cereal combining the flavor of blueberries with the taste of fresh-baked muffins

Naming Malt-O-Meal’s instant oatmeal turned into naming their natural cereal line and renaming the company

Naming a new line of mochi confections (premium ice cream wrapped in sticky rice dough) and ultimately renaming the company

Master brand of a food line catering to Latino/Hispanic consumers for Ahold (parent of Giant and Stop & Shop)

McDonald’s entry into the flatbread sandwiches arena

McDonald’s new grilled chicken sandwich featuring a seasoned fillet on a hand-crafted roll

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts

McDonald’s upscale, customizable chicken sandwich that signaled a new menu concept

Private-label line of root beer and other old-fashioned sodas for Ahold (parent of Giant Food and Stop & Shop)

Peet’s new freshly brewed iced coffee beverage