Zippity: LeapFrog and Disney Launch New Educational Game


LeapFrog just announced Zippity, the newest product in their exciting line of educational games for kids. We loved working with LeapFrog and Disney to create the product name Zippity.

We like that the name conveys quick, fun action — Perfect connotations for a game that educates through fun movement. The subtle reference to the folk song Zip A Dee Doo Dah is a great mnemonic device too!

“Zip A Dee Doo Dah, Zip A Dee Eh.
My, oh, my what a wonderful day.
Plenty of sunshine, heading my way…
Wonderful feeling, wonderful day!”


Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand...
Our take on AI chatbot names and how they reflect our hope for, and fear of, AI