Will Mattel come out on top?


This morning, I heard on NPR that Mattel had announced yet another toy recall, and even though the size of the recall relatively small, I think they deserve a lot of credit for their proactive and upfront approach to this problem. The topic has caught the attention of Harvard Business School professor John Quelch in a recent HBS blog entry.

Of course in the public eye, their actions are likely to hurt them in the short term (especially with the holiday season around the corner). Nevertheless, I think the competition is sitting on a time bomb by not matching Mattel’s vigor in hunting down poor quality control. Time will tell whether Mattel’s brand will come out on top.  I can’t help but remember the Tylenol/J&J case, and how aggressive the CEO was in handling that scare. That brand survived the immediate hit and still lives on as a trusted, even revered brand. I suspect that Mattel will, eventually, end up on top as a result of their actions.


How to develop a perfect name for your company, product, or service
December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and the world at large. As the year—and decade—come to a close, we can’t help but round up some of the greatest hits and also some of the hardest learned lessons from 2019. 
An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless