The home of the Boston Celtics, formerly known as the Fleet Center, is auctioning off its naming rights daily. Each day the high-bidder on eBay wins the right to name the facility for a day. All the proceeds go to charity.
Some of my favorites among the recent auction winners include:
YourCenter (February 10, 2005)
TerriersCenter (February 15, 2005)
Nocturnal Nannies Arena (February 27, 2005)
MyGrandma’sCoffeeCakesofNewEnglandCenter (March 6, 2005)
JackFirstenbergerCureAutismNowCenter (March 9, 2005)