Name Game #16: Name That Brand


The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below.

5 clues. 1 famous brand name. 0 shame in defeat.

Game #16: Name That Brand

  • Matchstick man
  • Initial success
  • Akurum, Sabina, Sagolek, Konkret
  • Dorm staple
  • Swedish delicacy

Click through for the answer…

Answer #16: IKEA

The founder of IKEA, Ingvar Kamprad, started his retail career by selling matches to neighbors from his bicycle as a young boy (Clue #1). He found that he could buy matches in bulk from Stockholm and sell them individually at a good profit. From matches, he expanded to selling fish, Christmas tree decorations, seeds, and ballpoint pens. Ingvar established IKEA in 1943, when he was just 17, creating the name from his own initials and the first letters of Elmtaryd and Agunnaryd, the farm and village where he grew up (Clue #2). By the early 1950s, IKEA began to focus on low-priced furniture, produced by manufacturers in the forests close to Ingvar’s home. Akurum, Sabina, Sagolek, and Konkret are just a few of IKEA’s furniture brands today (Clue #3). Now present in 29 countries, IKEA in the U.S. is commonly found near large colleges, whose students appreciate the retailer’s low-priced, sometimes funky furniture (Clue #4), not to mention the steaming plates of trademark Swedish meatballs served up in the store’s café (Clue #5). Sources: IKEA website and Wikipedia.


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