Name Game #15: Name That Brand


The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below.

5 clues. 1 famous brand name. 0 shame in defeat.

Game #15: Name That Brand

  • Concept evolved at the Southland Ice Company
  • First known as “Tote’m” stores
  • Slurptastic
  • Oh, thank heaven
  • Could be more accurately named “24/7”

Click through for the answer…

Answer #15: 7-Eleven

7-Eleven started out in Dallas in 1927 as the Southland Ice Company, selling blocks of ice to refrigerate food (Clue #1). When an enterprising employee started selling milk, eggs, and bread during the evenings and on Sundays, when other grocery stores were closed, the concept of convenience retailing was born. The company’s first convenience outlets were known as Tote’m stores, since customers “toted” their purchases away, and some stores even sported genuine Alaskan totem poles (Clue #2). 7-Eleven is known for its trademark beverages the Slurpee (Clue #3) and Big Gulp, and for its jingle “Oh thank heaven for 7-Eleven” (Clue #4). In 1946 the stores were renamed 7-Eleven to reflect the extended hours of store operation. Now, almost all the stores are open 24 hours a day, 365 days a year (Clue #5). Sources: Wikipedia and the 7-Eleven website.


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