Meet Flybridge!


Our newest name has just been introduced. Meet Flybridge Capital Partners.

In conjunction with their announcement of a new $280 million fund, IDG Venture Boston has introduced an entirely new identity. Catchword worked with the partners of the firm to develop this new brand name. In the press release, the company had this to say, “As you may know, a flybridge is the open deck above the main bridge on a boat where you go to get a different and better perspective on the water in front of you. It is a vantage point to better see the water, fish, rocks, land and more. The name symbolizes who we are and what we do best – collaborate, partner, and provide guidance and perspective.”

We just love the solid reinforcement of their positioning through the brand name. As a naming firm, this is exactly the kind of fresh creative solution we aim to provide: Distinctive, but relevant.

Who’s next?


How to develop a perfect name for your company, product, or service
December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and the world at large. As the year—and decade—come to a close, we can’t help but round up some of the greatest hits and also some of the hardest learned lessons from 2019. 
An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless