Ever wonder how the naming pros do it? Catchword takes you behind the curtain and shares some of the secrets to creating great product and company names. Today’s 5-minute video features Catchword co-founder and executive creative director Maria Cypher, who explains a variety of the techniques brand naming specialists use as part of their creative process. Whether you’re a brand manager who routinely hires naming specialists or a start-up entrepreneur who’s gotta do the job on your own, we think you’ll find it enlightening.
