Drastic Naming


The business across the street from my office goes by the name “Drastic Changes”. I’m torn. On the one hand, the naming consultant in me sees the name and says, “Ouch.” It’s a hair salon, not a psychotherapy office. Naming companies are supposed to help folks avoid mistakes like that. Of course, most hair salons don’t often engage naming companies to create the perfect name.
On the other hand, the handbook of corporate branding says to be distinctive: “Differentiate or die!” (Again, it’s not like most hair salons are reading the latest corporate branding handbooks before they launch.)
Which is more important: a company name that stands out or a company name that has only positive connotations?


How to develop a perfect name for your company, product, or service
December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and the world at large. As the year—and decade—come to a close, we can’t help but round up some of the greatest hits and also some of the hardest learned lessons from 2019. 
An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless