When a professional namer stumbles across a gem of a new name like Diaroogle — a search engine “for the discerning, on-the-go defecator who is brave enough to use a public bathroom” — there is simply no alternative to obsessively creating alternative name candidates.
So, working on the assumption that the name must graphically convey bodily function AND rip off Google, we humbly submit these for your Friday afternoon enjoyment: Google-loo, Loogle, NumberToogle, Poogle, Canoogle, Poopoogle. Going to check domain availability now, so I can launch my competitive site.