Catchword on the Radio


I was interviewed for the KQED program Pacific Time, a show covering ideas, trends and cultural patterns that now flow freely between Asia and North America. I talked about the issues that arise when creating names that need to work in Asia, and I got to praise our good friends at Good Characters, an Asian language specialist firm. Fun!

When it’s archived, we’ll have a link in the Catchword News section.


Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to...
Today is the start of Hispanic Heritage Month, during which we celebrate the histories, cultures, and contributions of Hispanic and...
*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be...