ZS Associates launches Javelin

By Mark Skoultchi

May 9, 2008

ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS’s software suite unique and valuable. The name Javelin conveys speed and accuracy — both desirable benefits for busy sales people.

It was great working with the folks at ZS. They managed to come together as a team and rally behind a powerful new brand name that will help them market and sell their software products more effectively.

(Maybe it’s because of the upcoming Olympic Games, or maybe because Javelin is a great, resonant name — Either way, I just can’t get the old Track & Field adage “Higher Faster Farther” out of my head!)

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