The New York Times recently ran a great piece on Vudu . We had a lot of fun working with the Vudu team. The folks at Vudu allowed us to explore a wide array of fun, edgy naming directions. One of our challenges was to come up with a name that could work for both as a company name and a product name, while conveying the exciting nature of their technology. All this and a short, memorable name to boot! We’re looking forward to Vudu’s launch. Oh, and we can’t wait to buy one — this product is awesome!