Sezmi

By Mark Skoultchi

May 9, 2008

We were thrilled to see one of our new names launch this week. Sezmi is, “the first complete TV 2.0 offering, that combines traditional TV content, movies and internet video in a single easy-to-use product.”

This was a fun project from the get-go. The product demo wowed us. Believe you me, Sezmi is amazing. It has the power to predict what you are likely to want to watch, and acts on that prediction. That way, when you’re ready to watch a new show, it’s already downloaded onto your 1TB Sezmi drive. No lengthy lag time waiting for the show to download.

Our client assigned us the exciting dual challenge of product naming and company naming, all-in-one. Relevant and unique domain names for companies aren’t so easy to come by these days, so we had our work cut out for us. But we used our special naming guru voodoo to come up with Sezmi. This name conveys the power that Sezmi affords the TV watcher. Sezmi’s tagline says it all: “TV that tunes into Mi!”

Sezmi afforded us another great opportunity to work with design agency Turner Duckworth. They created an amazing logo, and are also responsible for the industrial design application of “mi” on the remote. (You’ll see it when you buy your Sezmi.) Those Turner Duckworth folks are very clever.

For more coverage of Sezmi, click here and here. We’re looking forward to the day when there’s a Sezmi in every home. Tivo, your days are numbered!

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