Kickfire blazes onto the scene

By Mark Skoultchi

April 15, 2008

On Monday Kickfire publicly launched, effectively lighting a fire under the feet of their MySQL query competitors. Kickfire’s product is a database appliance that revolutionizes the way queries are conducted. The small form-factor and industry-first SQL chip make Kickfire’s queries faster and simpler than current industry-standard systems. What’s more, the Kickfire database appliance is more economical than the competition, opening up the MySQL database market to small and medium businesses previously unable to afford expensive database systems.

We had a lot of fun exploring ways to communicate speed and ease-of-use for this high-tech brand. The interesting challenge in this case was to find a name that was appropriate as both a company name and a product name, while also having an available dot-com.

The Kickfire team did a great job taking the name we created and shaping it into a great brand. We think Arami Design created a cool company logo and implemented it quite beautifully throughout the Kickfire web site. Just check out the web site and flash demo, and you’ll see what I mean!

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