Way too much

By Mark Skoultchi

August 2, 2007

I heard an ad on the radio yesterday for AM/PM mini-mart. The purpose of the spot was to push junk food in mass quantity. Super-sized sugar drinks with extra-large bags of cholesterol and carbohydrate bombs. And it was all summed up by their new tag-line: Too much good stuff. Puh-leeze.

Did the folks at AM/PM miss the memo? Obesity is the new plague. Diabetes the new pox. It’s one thing to sell the food — all convenience stores do that, and will likely continue to do that until every one of their customers drops dead. But the tag-line is just plain dumb. It calls attention to the problem, and then gives it the snub.

The folks at AM/PM don’t need a tag-line that suggests they are doing the world a favor by selling this junk, but I think they could have done better than this. I know a great naming company that would love to help…

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