Catchword on the Radio

Share

I was interviewed for the KQED program Pacific Time, a show covering ideas, trends and cultural patterns that now flow freely between Asia and North America. I talked about the issues that arise when creating names that need to work in Asia, and I got to praise our good friends at Good Characters, an Asian language specialist firm. Fun!

When it’s archived, we’ll have a link in the Catchword News section.

RELATED INSIGHTS

What do expert namers think of the proliferation of "Deep" names? Catchword's take in The Washington Post
02.18.2025
Fast Company tapped the Catchword team to evaluate Dell's new brand architecture. Spoiler: great strategy, meh naming
01.09.2025
Do your favorite pet names date from 10, 100, or 1000 years ago?
02.13.2024