The prestigious London International Awards (LIA) announced Monday that Catchword’s Mochidoki is a 2016 silver winner in the category of Naming (there were no gold winners in the category this year). More than 30 entries from around the globe vied for the coveted awards in the brand new category of brand naming.
Catchword developed the name for Gordon Dessert’s mochi (a combination of premium ice cream and other tasty ingredients wrapped in sticky rice dough) as a play on “okey-dokey” that sounds bite-sized and delicious while clearly communicating what the product is and how it makes you feel.
Catchword founder and creative director Maria Cypher remarked, “We have always loved this playful and distinctive name and are so proud and pleased that the LIA judges recognized how evocatively this name speaks to the target audience.”
The prestigious London International Awards (LIA) announced Monday that Catchword’s Mochidoki is a 2016 silver winner in the category of Naming (there were no gold winners in the category this year) …
