I’ll have some air with my coffee

By Laurel Sutton

July 23, 2008

We here at Catchword Global Headquarters are big fans of caffeine – we never got that diet Coke dispenser installed, but we do have an espresso machine onsite. Via Craigslist, we bought a high-end Nespresso machine for the low low price of $20! Since we have to buy their proprietary coffee capsules, we get hit with ads for all their other wonderful products, including the one shown here – the Aeroccino.

I think this is a great product name – when I saw it on a Nespresso brochure, I knew what it was immediately. It made me think of light, airy clouds of foamy milk that would be the perfect complement to an espresso drink. You could combine them to make something like, oh, I don’t know, a … cappuccino! Nespresso, of course, benefits from previous product names like Starbucks’ Frappuccino, and the ubiquitous non-trademarked mochaccino. I suppose it’s possible that an Aeroccino would be a coffee you’d drink on an aeroplane, or perhaps something the Breatharians invented. But in the context of coffee, it’s perfectly clear where the “aero” and “-cino” intersect. And now that I know what it looks like, I want one.

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