Catchword-named Gainbridge off to a flying start with Indy 500 sponsorship

By Erin Milnes

February 7, 2019

The Indianapolis 500 has a new presenting sponsor, and it bears a Catchword name.

Gainbridge, a recently formed online financial services agency, has penned a four-year deal to become the Indy 500’s headline sponsor. The company will also become the official life insurance and annuity partner for INDYCAR, Indianapolis Motor Speedway, and the Indy 500.

Gainbridge made the announcement last week during a press conference at the Indianapolis Motor Speedway featuring Indiana governor Eric Holcomb; Dan Towriss, president and CEO of the Indianapolis-based Group 1001 (Gainbridge’s parent company); Hulman & Company president and CEO Mark Miles; and Indianapolis Motor Speedway president Douglas Boles.

“We welcome Gainbridge to this new partnership with ‘The Greatest Spectacle in Racing,’” Miles said in a release. “Gainbridge offers a bold, new way to steady growth, and we’re honored that the platform is being launched through this association with the Indianapolis 500–an exciting global event with a rich history and a bright, dynamic future.”

Catchword worked closely with Gainbridge parent Group 1001 (formerly Delaware Life) last year to name the new company, which offers ordinary people a streamlined path to financial security through annuities and other financial products.

“The name Gainbridge makes it clear that the company’s process, terms, and entire experience are straightforward and empowering for customers, a bridge to abundance and a bright future,” said Catchword principal Mark Skoultchi. “Congratulations to Gainbridge and Group 1001!”

Added Catchword Creative Director Erin Milnes, “I am totally stoked to see a Catchword-developed name fly above the speedway! And what a thrilling way to roll out a new company. Gainbridge, start your engines!”

The 103rd Indianapolis 500 presented by Gainbridge is scheduled for Sunday, May 26, at the Indianapolis Motor Speedway.

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