Catchword’s Soluna wins Transform award
Catchword is very proud to announce that Soluna has been recognized with a 2018 Transform Award for Naming Strategy. Catchword developed the name earlier this year for the groundbreaking blockchain infrastructure firm, the first to be fully powered by its own renewable energy.
The Transform Awards Winners Book explained the win this way: “The judges liked the succinct storytelling, with one saying, ‘The success of this name stems from a strong strategy and widesweeping creative process.’”A coinage of sol and luna [“sun” and “moon” in Latin], Soluna tells a rich story of power, nature, and humanity’s most fundamental aspiration – looking up to the great light in the sky. (Read the full story behind the name.)
Transform, the global magazine for rebranding and brand development, honors and rewards the most innovative, creative, and successful brand work across the world each year. The awards recognize best practice in corporate, product, and global brand development work, with categories that focus on strategy, execution, content, and evaluation.
Thank you, Transform judges! And congratulations to the Soluna and Catchword teams!
“The judges liked the succinct storytelling, with one saying, ‘The success of this name stems from a strong strategy and widesweeping creative process.’”